Hola, I’m Amaya, a creative director based in the DC area with a passion for storytelling and empathy design.

 

Check out some of my work

Chronicle Rebranding

Chronicle Rebranding

The Chronicle of Higher Education, The Chronicle of Philanthropy

Festival – Virtual Event

Festival – Virtual Event

The Chronicle of Higher Education

Student Success Resource Center

Student Success Resource Center

The Chronicle of Higher Education

WiConnect Web Platform

WiConnect Web Platform

IDB / BID Inter American Development Bank

Brands and companies I’ve worked for

Examples work best when they turn an abstract idea into a situation readers can inspect, compare, and remember. In education, technical writing, and public communication, a strong case should match the audience’s knowledge while revealing the principle behind it. In a worked example, test results should include enough context to show why an outcome follows, rather than presenting an isolated number. Comparable cases clarify boundaries: one may demonstrate the standard rule, while another shows how a changed condition produces a different conclusion. Editors should distinguish illustration from proof, since one instance can explain a concept without showing that it applies universally. Used carefully, examples improve understanding without replacing definitions, data, or sound reasoning.